photo © 2009 Kyla Buckingham | more info (via: Wylio)Facebook is just a payment away from trademarking the word “Face.” As of today the U.S. Patent And Trademark Office has sent the social networking site a Notice of Allowance, which means they have agreed to grant the “Face” trademark to Facebook.
All Facebook needs to do is pay the issue fee within three months of today and the “Face” trademark will be issued and be published in the official USPTO gazette and everything.
For all intents and purposes today’s status update bodes well for Facebook’s hold over “Face” usages in “Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars.”
While it seems so bizarre that a company should have the right to trademark a word as common as “Face” apparently the USPTO isn’t at all disturbed (what’s with the “related to motoring or cars” restrictions?). Something tells me Facebook won’t have any problem forking over the cash.
Update: A commenter points out that aside from the issue fee, Facebook will have file a Statement of Use and use the trademark on its own in commerce before it has actual legal claim over the word “Face.” Right now it only uses the word “Face” in conjunction with “book,” but that will have to change if it wants to have any right to the trademark.